BMW’S DesignworksUSA Unveils a Series of Innovative Gaming Peripherals

BMW Group’s subsidiary DesignworksUSA has teamed up with Thermaltake to develop a design concept for an innovative series of gaming accessories. The first product, the Level 10 M Mouse, will be launched in spring 2012. 


Photo: Level 10 M Mouse, from www.press.bmwgroup.com

Being a Think Tank of BMW Group the design consultancy DesignworksUSA aims to bring the most innovative design ideas to markets and industries. In 2009, the company has partnered with Thermaltake, the leader and innovator of pro-gaming computer chassis.

For this project, the studio has developed a design concept of the Level 10 high end gaming tower. It resulted in a chassis that was highly appreciated by the IT and pro-gaming world and received many awards. Now both teams expanding the Level 10 experience to a range of gaming peripherals for Thermaltake’s e-sports division.

The upcoming range of Level 10 accessory products includes products that gamers directly interact with. The first product to be launched is the Level 10 M Mouse. It will present both pleasant and comfortable equipment for heavy use and a true ergonomic masterpiece of design thinking.

Currently, DesignworksUSA is working on the ‘Fleet of the Future,’ a new generation of premium train cars that are to enter service by 2017.