GE, a multinational technology leader across several manufacturing industries, has launched a new marketing campaign placing the company at the forefront of the future technology.
General Electric
Interbrand’s “2013 Best Global Brands” top 100 list has revealed that Coca-Cola, which used to lead the chart for the previous 13 years, has lost its dominance as the most valuable global brand, yielding precedency to the technology giant Apple estimated at $98.3 billion. The total value of all 100 best global brands is $1.5 trillion, which is 8.4% record increase over 2012, Interbrand reports.
In early February, General Electric invited American creators to share their groundbreaking ideas with the world in celebration of National Inventor’s Day that coincided with the greatest U.S. inventor, Thomas Edison’s, birthday on February 11. The company teamed up with the BuzzFeed website and launched a social-media campaign #IWantToInvent on Twitter to collected revolutionary ideas submitted by public.
As part of the project, GE released a plethora of blueprints with the user-generated concepts.
The GE company, one of the London 2012 sponsors, has demonstrated its involvement into the upcoming Olympic Games and Paralympic Games by unveiling an interactive map featuring an overview of venues, to which the energy and technology giant has contributed. The new website uses Microsoft’s Bing platform and features a plethora of locations with short description about each of them.