Sweet versus salty. What snacks are preferred by different generations Consumers choose snacks based on just four characteristics: taste, ingredients, packaging, and price. But the preferences of representatives […]
Why Gen Z matters as consumers When creating new food and beverage products, it is important for manufacturers to look to the future, and […]
Naming Generation Z Generation X, Y, and now Z? Why Z, because it’s the next logical letter in the alphabet? It’s about time this generation gets properly “named”. Continue reading →