Google collaborated with indie rock band Arcade Fire’s to develop a wonderful online clip for their new song “We Used to Wait”—being the video of the new generation, it is totally tailored to each of the viewers and engages them to personalize it with just several clicks. The new experience, which is called “The Wilderness Downtown,” was created by writer and director Chris Milk and comes as a new addition to the portfolio of so-called “Chrome Experiments,” a series of projects that are testing JavaScript and showcase the properties of Chrome HTML5-compliant browser.

It seems that over a few years, we will not have to go to the cinema or even take a disc to watch a movie—everything will be online and for free. Last Friday, 27 August, YouTube launched another free movie section, this time in the UK, inviting people to watch hits of the film industry for free and without any time limitations on the web. To date, there are more than 400 full-length movies of various genres, including action, horror, comedy and animated films, with yet more to come.

Google is making a step out of the digital-only world by providing Gmail users with a nice service, which enables them to make phone calls to people, who are away from their computers. Previously, to make a call both of the sides had to be signed into Gmail at the same time, but starting yesterday, August 26, people from the US can call any fixed or mobile phone directly from the inbox.

Last week, Google announced that it is going to shut down its relatively new web-application that was designed to substitute all online communication services. It was first announced in May, 2009, and a year later Wave was opened for free user registration all over the world. The ultimate goal was to merge e-mail, instant messaging, Wikipedia and social networking in one web-product. Still, the attempt failed.

YouTube has launched a new program to make ‘the mountain come to Mahomet’ faster—one of the biggest online video-sharing services is offering cash to people who can make appealing clips and attract yet more visitors to the website. The Google-owned online community will spend $5 million during Partner Grants Program on big and small (ranging from a few hundred to a few hundred thousand dollars) donations to emerging creators.