Grey Goose has launched its first new flavor in five years entitled Grey Goose Cherry Noir. The new vodka features rare black cherries handpicked in French Basque Country added to improve the taste of the premium-class product.
Grey Goose
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.
Cirque du Soleil, The Novikov Restaurant Group and Grey Goose are happy to provide Moscow citizens with a unique opportunity to visit a great exhibition of Michel Pilon’s photos. The outstanding Canadian photographer with share his most prominent black-and-white works featuring Cirque du Soleil athletes with the Russian public. The “Watch and Gain” exhibition will be open on November 26.