This festive season, beer brands are demonstrating their dedication to classical Christmas songs and creating their own modern versions of festive tunes. Grolsch has recently unveiled its own adaptation of the ‘Oh, Christmas Tree’ (‘O Tannenbaum’) carol—the best known version of which was written in 1824 by Leipzig-based teacher Ernst Anschütz (the melody is an old folk tune). The beer brand created a video Christmas card, which features the Swingtop Philharmonic Orchestra playing the iconic melody on green bottles.
Grolsch
What do you need to have a nice relaxed evening? A great movie, a company of friends and perfect beer. Following this concept, Grolsch partnered with indie film magazine Little White Lies from the UK to open a cinema club, called Grolsch & LWLies Presents, inviting locals to watch best movies made by legend filmmakers and arising directors for free.
Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website.
Anthem Worldwide, a Schawk (NYSE:SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the recent release of its new label design for international beer brand Grolsch that integrates ‘The Mark’, a new symbol derived from the Grolsch logo.
Grolsch and the New Art Dealers Alliance (NADA) revealed that contemporary artist Olaf Breuning is the winner of the Grolsch SwingArt Program 2009. Grolsch is now in its fourth year of supporting the most important contemporary art fair week in Miami Beach, Dec. 3-6, 2009, and will unveil Breuning’s limited-edition bottle design at NADA Art Fair.