Grolsch Replaces Champagne with Cheersch

Grolsch presents the recognizable popping sound of its swingtop bottle as a great alternative for uncorking the bubbly. The swingtop is available in a special gift edition so everyone will be able to raise a festive glass during the holiday season.

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Especially for the holiday period, the Grolsch swingtop bottle is available in a gift edition with four swingtop bottles. From November the 23rd until the end of the year, this limited edition offer will be available at several major supermarkets, wholesalers and at the Grolsch online web shop. The recommended consumer price is € 4.99. Along with the swingtop bottle, the Cheersch starterskit will also be available in a special edition for the festive season.

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The festive offer is a part of the current Grolsch advertising campaign ‘Who will you toast with?‘ It also features a television and cinema commercial, printed advertising material, online offers and in-store promotions. Grolsch makes the upcoming festive season extra sparkly. For the consumer that prefers beer over champagne, swingtop bottle with its popping sound as an alluring alternative.

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www.popsop.com via www.sabmiller.com