This festive season, beer brands are demonstrating their dedication to classical Christmas songs and creating their own modern versions of festive tunes. Grolsch has recently unveiled its own adaptation of the ‘Oh, Christmas Tree’ (‘O Tannenbaum’) carol—the best known version of which was  written in 1824 by Leipzig-based teacher Ernst Anschütz (the melody is an old folk tune). The beer brand created a video Christmas card, which features the Swingtop Philharmonic Orchestra playing the iconic melody on green bottles.

Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the help of its digital agency Blonde. The campaign involves introducing new interactive banners on Lonely Planet, Resident Advisor and Time Out websites, and additions to the Grolsh’s online environment on its website.

Anthem Worldwide, a Schawk (NYSE:SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the recent release of its new label design for international beer brand Grolsch that integrates ‘The Mark’, a new symbol derived from the Grolsch logo.

Grolsch and the New Art Dealers Alliance (NADA) revealed that contemporary artist Olaf Breuning is the winner of the Grolsch SwingArt Program 2009. Grolsch is now in its fourth year of supporting the most important contemporary art fair week in Miami Beach, Dec. 3-6, 2009, and will unveil Breuning’s limited-edition bottle design at NADA Art Fair.

This November Russian consumers will see the new ad campaign created for Grolsch beer (SABMiller Plc) by Deluxe 361 agency.

It unveiles the brand philosophy using different moments of Grolsch history. The slogans like “Realy be, not seem to be”, “Actions, not promises”, “Mission, not work” continue the idea of Grolcsh’s tagline in Russia – “What’s stopping you?”