In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3–13, in a dedicated Gucci pop-up store within the Fiat stand.

Recently, Gucci commissioned famed graphic novelist and director Frank Miller to create the advert for its up and coming fragrance Guilty, which is arriving to the store this fall. Now, we can take a sneak peek into the creative collaboration by watching the trailer which will be soon followed by a release of the 60-second commercial (which is more like a short 3-D film in a cartoon style) online and on TV as well as an extended version at a prestigious music awards ceremony in the course of less than a month.