Recently, Gucci commissioned famed graphic novelist and director Frank Miller to create the advert for its up and coming fragrance Guilty, which is arriving to the store this fall. Now, we can take a sneak peek into the creative collaboration by watching the trailer which will be soon followed by a release of the 60-second commercial (which is more like a short 3-D film in a cartoon style) online and on TV as well as an extended version at a prestigious music awards ceremony in the course of less than a month.

The a-la film-noir advert, which is featuring Hollywood stars Chris Evans («Street Kings») and Evan Rachel Wood («The Wrestler»), was shot in Rome’s famed Cinecittà Studio. «There’s something appropriate about the name Guilty coming out of Rome. It’s a very Catholic word,» commented Miller, who directed the commercial for the new patchouli-based mandarin-lilac fragrance. The new scent is developed specially for «daring type—a woman who likes to take risks, not sit around and wait for things to happen,» as Frida Giannini, Gucci’s creative director, describes it.

The online premiere of the highly-anticipated video about a love story against a futuristic urban background is slated for August 24—it will first appear on the brand’s Facebook page, and the next day will be airing on TV-channels. The third, and the most awaited step, is unveiling the director’s cut of the «Gucci Guilty» advert at the MTV VMA on September 12.