The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging. We are bombarded with the faces and signatures of famous designers, artists and/or lifestyle gurus in every aisle of every mainstream big box retailer.
Walmart, which has recently encouraged its consumers to bring their own products on shelf, has unveiled the new label that will inform shoppers on which products are good for their health. The supermarket giant has introduced the ‘Great For You’ icon in Washington, D.C. today, on February 7, as part of the company’s healthier food initiative—the new label will first get featured on select Walmart Great Value and Marketside items, fruits and vegetables, both fresh and packaged, at Walmart U.S. stores this spring.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
Happy January 2012! With questions on how to feed the growing global population, the obesity crisis and focus on the diets of this year’s Olympian athletes, the subject of food will be big in 2012. And of course, for consumers and food brands, the start of every year brings the inevitable “new year, new start” mentality as we see the influx of diet and healthy food ranges communicated to the max.
