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Heineken

China Celebrates Christmas with Heineken

The Chinese people do love Heineken, and are looking forward Christmas nearly as eagerly as the Christian world. To mix these two things — beer and the holiday — they created a huge Christmas tree made of more than 1,000 bottles of beer and installed it in Shanghai.

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Posted on 12/21/200912/21/2009 News

Heineken Drives White Lightning out

Heineken UK is planning to remove its White Lightning cider brand from its portfolio because the company worries the current image of the drink as a contributor to problem drinking can have a negative influence on the company’s high status.

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Posted on 12/16/200912/16/2009 News

Heineken Knows The Signs: Drink Responsibly

At the end of October this year Heineken officially launched its second global responsible drinking campaign entitled «Know The Signs». After the success of last year’s Enjoy Heineken Responsibly campaign, Heineken continues to talk about the signs people start to show when they’ve had one too many.

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Posted on 11/27/200911/27/2009 NewsSocial Media

Heineken Experience Gets Thea Award

The Heineken Experience, which is one of the most popular places in Amsterdam, was rated as the best one in the field of Brand Experience and got the Thea Award for Outstanding Achievement from the Themed Entertainment Association (TEA). It was announced on November 17 at the IAAPA tradeshow in Las Vegas, USA.

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Posted on 11/19/200911/19/2009 News

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