The Chinese people do love Heineken, and are looking forward Christmas nearly as eagerly as the Christian world. To mix these two things — beer and the holiday — they created a huge Christmas tree made of more than 1,000 bottles of beer and installed it in Shanghai.
Heineken
The Heineken Experience, which is one of the most popular places in Amsterdam, was rated as the best one in the field of Brand Experience and got the Thea Award for Outstanding Achievement from the Themed Entertainment Association (TEA). It was announced on November 17 at the IAAPA tradeshow in Las Vegas, USA.