To be listening to beer when sipping your lager, is it possible? Heineken proved it is. In the very end of this summer, on August 27-28, the brand teamed up with Lush 99.5fm to launch “Radio Heineken” during the Gilles Peterson’s Worldwide Festival Sessions, Zouk Edition 2010.
Heineken
Heineken has teamed up again with the renowned French designer Ora-Ïto to develop a new limited edition of 100% sustainable aluminum bottles. The Icone Pure design (featuring iconic green logo and dotted inscription against the white background) is a new creation on the list of the brand and the creator’s collaborations. The first of them was unveiled in 2002 and was followed in 2009 by a release of the limited edition Green Line bottle.
Heineken is keeping up with the brands, which believe that music and beer just can’t live without each other. Today Popsop has written about Beck’s DJ project, nearly a month ago we had a post on Tuborg, which sponsored festivals and measured ears, and now there is some useful information for those, who love the iconic drink and modern music, but don’t want to just sip their beer from the bottle and listen to tracks. If you are eager to demonstrate your musical talent to the whole world, come here—the brand will make your dream come true.
Heineken UK has launched a new national multi-media campaign, “Good Call”, for Foster’s beer revolving around the idea that life is good no matter happens. To promote positive thinking, the Adam & Eve agency created three new TV ads and Video on Demand (VOD), digital, social media and outdoor ambient materials featuring Brad and Dan, two Australian guys, who are enjoying their life on the beach and giving tips to people who call them.
Heineken Italy and JWT Italia Milan created a project dedicated to calling relevance to Heineken-UEFA Champions League sponsorship. The unique program, focused on males age 18 to 24, created a fake event of poetry and classical music to take place on the same night as the big match, Real Madrid versus Milan.
AKQA, an independent advertising agency, and Heineken, one of the biggest beer manufacturers in the world, launched a new customization project for people who prefer to hold self-designed bottles in their hands. If you feel you are creative enough to make a really stunning design, go to “Your Heineken” section on the official brand’s website and feel like a real artist.