Milan’s internationally renowned week-long design fair last night hosted the unveiling of a crowd-sourced nightclub concept from Heineken. A yearlong design exploration project, created through the progressive minds of 19 emerging designers from across the globe, resulted in a prototype of a futuristic nightclub.
Heineken
These days, Indio, CA is witnessing the 2012 Coachella Valley Music and Arts Festival, one of the biggest music events in the country, hosted for two consecutive weekends—in 2012, it is rolling out on April 13-15 and April 20-22. A huge number of attendees prefer to stay on the event’s campsite in the desert settings during these two weekends, and since such festivals just can’t do without chilled beer, people will need a safe and cold place to keep their bottles in. Heineken is addressing this problem by offering Coachella guests to keep their precious beer in the Heineken Cold Storage Room, which is like a real beer bank.
Aesop, the brand storytelling agency, has chalked up a first for HEINEKEN’s No Nonsense bitter John Smith’s with a one-off TV execution to support the brand’s long-running sponsorship of the Grand National. The ad will be available to view for the first time this week, ahead of the world famous race meeting at Aintree, which takes place from April 12-14.