Heinz is going to spend more money on its marketing campaigns over the next few months to attract new shoppers and please consumers loyal to its products. The giant food company’s profits rose to $2.67 billion (2.5%) in the last quarter, and the giant believes it’s high time to adopt new approaches for gaining more popularity among customers, looking for discounts and bargains.

The world-wide known Heinz brand, a producer of ketchup, beans and sauces, is turning 140, and in connection with this great event the company is arranging a great art exhibition. There will be a collection of ten completely new works, all of which have an emblem of Tomato Ketchup.

UK-based global food manufacturer HJ Heinz today has announced that the flavoured beans range (Sweet Chilli, Mexican and Smokey BBQ within the Heinz Mean Beanz line) will get the new packaging desing, remaining its classic turquoise pack colour.

HJ Heinz started the big integrated campaign in the UK market for its five core categories — Heinz Tomato Ketchup, Heinz Beanz, Heinz Salad Cream, Heinz Cream of Tomato Soup and Heinz Spaghetti Hoops. It will help to build a «emotional connection» between the brand and consumers.