Ahead of the upcoming St Patrick’s Day (17 March), brands are busy launching new products and editions to celebrate the big holiday. The Guinness beer and the Jameson whisky are traditionally considered as the most Irish trademarks, and they just couldn’t miss the date. As part of the upcoming celebration, the brands have announced two products which are totally dedicated to the holiday—HP Guinness Sauce, designed by leading London brand consultancy Bulletproof, and limited edition Jameson bottle, created in collaboration with acclaimed designer Paul Daly.

Heinz brought the gardening culture to the heart of London with its Heinz City Allotment on August 3-4. As a part of the promotion for the brand’s Salad Cream product, the iconic food manufacturer created a ‘crop-up’ plot in Soho Square and invited passers-by to pick a mix of vegetables (tomatoes, lettuce, celery, carrots and many more) just from the patches and several minutes later try them in a salad or sandwich, which was dressed with Heinz Salad Cream at the special on-site cooking facilities.

Heinz is calling out for creative minds, which love poetry and prefer to have the taste of their meals amplified with perfect ketchup. Through its Facebook page, the brand is encouraging poetic individuals to come and join its new “Ode to Awesome” contest, which will be running online from July 12 to August 1, for a chance to get $30 gift cards, given out on a daily basis, along with two grand prizes of $500 cards and a year’s supply of Heinz ketchup.

Heinz has commissioned Gilchrist, which is a part of the Sun Branding Solutions consultancy, with a task to handle the artwork as well as the reproduction for all its packaging materials. According to the new strategy plans, the agency will start collaboration with the Heinz design agencies in the UK and will monitor the creative activity, which involves creation of packaging for a wide range of goods, through the online graphic management tool.