Hendrick’s Gin has embarked on a unique journey across the US to introduce its bizarre retro and fairy-tale style to the people in Houston, San Francisco, Chicago, Philadelphia and New York City. The brand, which is known for its unparalleled visual approach (its promotional activities and the website design are paying tribute to the cartoonyish and somewhat Monty Pytonish aesthetics), launched its five-port tour Voyages Into The Unusual on June 6. The brand will stop three nights in each of the destinations, transforming the hosting venues into a totally alternate realm, just like it did last this year as part of The Hendrick’s Enchanted Forest of Curiosities tour.
Hendrick’s
Traditionally, February of a leap year (and 2012 is one of them) is a month of reversed relationship as women can freely propose to a men on the last day of month. While Renault is supporting only ladies by encouraging them invent new and astonishing ways of proposing, Hendrick’s Gin is teaching both male and female consumers how to not to be a gentleman (for men) or how to trap your potential spouse (for young fillies) in its two schools, Hendricks’s school for scoundrels and Ladies school of nuptial conquest.
As 2012 quickly approaches, brands are busy creating unique, charming and memorable experiences for their consumers ahead of Christmas. The Hendrick’s Gin brand, which is known for its extravagant ‘Monty Python’ style, is inviting its U.S. fans to get into the unique world of miracles and winter tales by visiting The Hendrick’s Enchanted Forest of Curiosities, which was first introduced last year in NYC and now for the first time has arrived in San Francisco for just three days, December 6-8, in SoMa. The exiting venue, which “took the city by (winter) storm with a snow-filled indoor woodland scene brought to life filled with oddities, bizarre performances, and even a West Coast-rarity of a twinkling firefly or two,” will make the next stop in Brooklyn, New York, on December 13-15, spreading the holiday spirit with its cute oddities.
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc. In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.
In partnership with non-profit organization The Adventurists, Hendrick’s gin presents a series of ‘Afternoon Tea with a Legend of Adventure’ events. During each event, the invitees will meet a famous adventurer, take tea with home-made cakes and taste the best Scottish gin in a free bar sponsored by Hendrick’s. The events will be held in Edinburgh, New York and Madrid. However, the first ‘Afternoon Tea’ is scheduled in London for February 05.
Hendrick’s gin has a new web site to showcase its unusual advertising efforts. The liquor brand, sold by William Grant & Sons, in mid-May launched its “Curiositorium”, calling it a virtual curio cabinet and filling it with unusual sights and sounds appropriate for the brand, which is positioned as “a most unusual gin.”
An extraordinary cucumber poll, conducted by the Hendrick’s gin, described the daily growth (or lack of it) of four Cucumis sativus as they were «absorbing» the party ideas, which influenced the British people on the National Election Day on May 6. The actions of the key political parties as well as ordinary citizens were “marked” with a little cucumber on the www.gineralelection.com website. Once the elections were over, the biggest cucumbers were used for producing the finest gin.