Last week saw the launch of the new corporate identity for the two global brands—The Hershey Company and Volvo Cars. They both have unveiled new logos and already received some ambiguous feedback from the fellow design community online.
Hershey
2010 was a relatively kind year to the CoreBrand Power Ranking of the top 100 brands, with 51% having improved in Brand Power over the past year, and 58% improving since 2007. The top 10 companies in Brand Power rank are: Coca-Cola, Hershey, Campbell Soup, Johnson & Johnson, Harley-Davidson, Kellogg, Colgate-Palmolive, UPS, Bayer and American Express.
Sometimes it seems that we can’t just do without some extra help. Just imagine how great your live would be with someone setting your appointments, or helping with kids, or making a family dinner or saying what to do to stay fit. Hershey Bliss is offering US residents aged 18 and above to become one of those who have a personal assistant by taking part in the More Time More Bliss sweepstakes.