Last week saw the launch of the new corporate identity for the two global brands—The Hershey Company and Volvo Cars. They both have unveiled new logos and already received some ambiguous feedback from the fellow design community online.
2010 was a relatively kind year to the CoreBrand Power Ranking of the top 100 brands, with 51% having improved in Brand Power over the past year, and 58% improving since 2007. The top 10 companies in Brand Power rank are: Coca-Cola, Hershey, Campbell Soup, Johnson & Johnson, Harley-Davidson, Kellogg, Colgate-Palmolive, UPS, Bayer and American Express.
Harrisburg University of Science and Technology and The Hershey Company are joining forces to develop a sensory science and consumer research program at the school’s campus located in downtown Harrisburg, Pa. The initiative includes creating a research laboratory where the University will conduct consumer taste tests on a range of confectionery products, including Hershey’s chocolate. Consumer insights obtained from the lab’s research will guide product development efforts.
Hershey’s Bliss Chocolates kicked off Breast Cancer Awareness Month as the presenting sponsor of the seventh annual YSC Tour de Pink—a four-day, 220-mile bike ride benefiting Young Survival Coalition (YSC). On October 1, more than 200 breast cancer survivors and supporters began pedaling from Hershey, Pennsylvania, to New York City, raising funds and awareness for YSC—the premier international organization dedicated to the critical issues unique to young women and breast cancer.
The Hershey Center for Health and Nutrition® (HCHN) joined with the American Dietetic Association (ADA) to unveil Moderation Nation™, a new national program which kicks off by providing complimentary visits with ADA member registered dietitians to consumers, age 18 or over. Moderation Nation seeks to educate people on how to achieve balance in their lives through moderation, both in nutrition and physical activity.
The Hershey Center for Health & Nutrition® has become a partner of the American Dietetic Association in the corporate sponsorship program. The Center, which develops and supports cutting-edge scientific research for products and technologies to provide consumers with a range of snacking choices, will collaborate with ADA on consumer and health professional initiatives including an innovative, national consumer-focused nutrition education campaign.
Sometimes it seems that we can’t just do without some extra help. Just imagine how great your live would be with someone setting your appointments, or helping with kids, or making a family dinner or saying what to do to stay fit. Hershey Bliss is offering US residents aged 18 and above to become one of those who have a personal assistant by taking part in the More Time More Bliss sweepstakes.