Introducing its 2013 catalog, IKEA has launched a new advertising campaign entitled ‘Bright, shiny colors’ and designed to stun consumers with affordable and cheerful home furnishing and decorating solutions. The catalog launch is also supported by an international ‘Happy IKEA New Year’ campaign.
IKEA has released a teaser which shows that its 2013 catalog will be interactive. Users will be able to scan it with their tablet or smartphone and access films, interactive experience and photo galleries. This is the first time IKEA makes an AR app for use with its catalog, which will be explored by some 211 million consumers worldwide.
IKEA has followed other brand initiatives in airport lounges and unveiled a VIP lounge in the Terminal 3 of de Gaulle. This is similar to what Grey Goose and Virgin Atlantic created in London’s Heathrow T3 last year, but promotes the brand’s products, furniture and textile directly offering visitors to try it out while waiting for an airplane.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Here in the UK last week, we hit the first double-dip recession since the 1970s. But there wasn’t wall-to-wall coverage or even that much front-page news. Do we have a collective sense of inevitability? Are we a nation resigned to economic depression? Or do we have a growing determination to take matters into our own hands and build our own futures? Now is the time for each and every one of us to reboot our own ‘home’ economy and build a new ‘homestyle’, a way of living that makes more of the spaces we find ourselves in. After all, home is where the heart is.