Honda USA has rolled out an initiative aimed to improve the company’s environmental impact and continue building its sustainable brand image. The automaker has released the first short film, ‘Paint by Numbers,’ showcasing Honda’s senior staff engineer, Shubho Bhattacharya, who develop technology to reduce energy consumption in the automobile body painting process.
Honda
The international brand consultancy Interbrand has revealed the global companies with the most eco-oriented missions and achievements in its second annual Best Global Green Brands Report, based on consumer research and performance data provided by Deloitte (data based upon publicly available information). On the dedicated page, one may find the list with a description of eco policy as well as the link to the description of environmental policy on the companies’ websites, related articles as interviews with brand leaders to get an insight into the modern eco-minded approaches and visions.
Honda makes curiosity a new theme of its new promotion, which has been created to support the auto brand’s carmaker’s sponsorship of documentaries on the U.K.’s Channel 4. The cars manufacturer has teamed up with Wieden+Kennedy London for a series of simple but impressive spots, which are revolving around things around us that inspired many of Honda’s engineering and design solutions in both vehicle and motorbike lines and lawn & garden ranges.
The number social media websites, which can help brands promote their products and services, goes far beyond such giants as Facebook or Twitter and now includes a range of fast-developing platforms, like photo-sharing service Pinterest. Launched on 2010, it has 10 million monthly and is growing even faster than today’s kings of social media did on their initial stage. The more people use the service, the bigger is the audience and the more effective it is to promote something there—knowing that, Honda, which created its page on Pinterest less than a week ago, is rolling out a new activity dubbed ‘Need a #Pintermission’ for the all-new CR-V on this platform.
Honda taking its ‘personalization’ theme used in the ‘To Each Their Own’ US marketing push even further by launching a new campaign entitled Your Honda, Your Way in the UK, providing consumers with an opportunity to choose a set of right Honda offers such as extended guarantee or an insurance contribution to name a few. To support the initiative, the brand has teamed up with Swizzels Matlow, the makers of Love Hearts, and released a poster that is playing up the retro vibe and informs about the offers in a sweet way. The heart cake images, which can revoke warm and positive emotions in just every person, will get featured in all Honda Marketing activities in the first quarter of 2012.
Earlier this year, Honda Civic proved that it’s good for everyone, even the most weird creatures and personalities (including zombies and woodsmen) as part of the ‘To Each Their Own’ campaign. Now, the auto brand is targeting digital savvy consumers with the interactive ‘Off the Grid’ film which takes viewers into a 360 degree photographed environment and offers them to explore the virtual space following the Google Street View-like red line (which works almost like a white rabbit).