Back in February, Honda announced a new project focused on creating a ground-breaking crowd-sourced, social media activated documentary film, «Live Every Litre«. The auto-maker encouraged all people round Europe to join in and get a chance to make the journey of their dream become real. Conceived and created by Grey London, the road trip documentary was filmed during May and June across Europe under the supervision of award-winning director Claudio Von Planta. On July 21, the finished product was eventually released both online and offline.
Honda
Honda is going beyond impossible again. Yesterday, April 26, the company released an extended and enhanced version of its ‘Impossible Dream’ ad, which was launched 5 years ago and since then has won many awards. The new spot, developed by the Wieden & Kennedy London agency, reminds of the auto brand’s strapline, ‘The power of dreams.’