The next generation of motorcycle is being promoted by Honda in Europe. The new re-designed site, Feel VFR, is dedicated to the innovative machine, VFR1200F Dual Clutch Transmission, originally launched in October 2009.

The campaign, developed by data digital agency Crayon, will also use digital social networking in support of the multi-language website beginning at the end of June.

“The VFR1200F Dual Clutch Transmission model has brought next generation motorcycling to the here and now and has given riders a new dimension in riding exhilaration. After the success of the VRF1200F online launch in October we’re confident that the updated digital creative will have a high impact,” stated Harry Cooklin, manager – brand communications for Honda Motor Europe.

The re-tooled website hosts new creative and new content targeting experienced, affluent drivers. There, the visitors can find a detailed information on Dual Clutch Transmission and get a deeper insignt into the model to have «the freedom to choose how you want to be moved.» Images from the gallery and texts in the Feel FVR section will help with it.