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IKEA Launches a New Hotel Brand MOXY for Budged-Minded Travellers in Europe

IKEA’s real estate branch Inter Hospitality and Marriott International Inc. have partnered to provide European tourists with more affordable accommodations. The hotel chain is launching a new economy-class hotel brand, MOXY, which will be developed in collaboration with Inter IKEA Group, the parent company of the furniture and home goods manufacturer. Surprisingly enough, the hotels of 150 to 300 rooms each won’t be equipped with the IKEA furniture, still the company has provided “novel construction techniques to keep construction costs down,” according to The Wall Street Journal.

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Posted on 03/06/201303/06/2013 MarketingSustainability
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