Hugo Create: Round 12 Is Open 2010 is the year when the HUGO Man Fragrance celebrates its 15th anniversary. Over a period of a decade and a half, the brand has become one of the most popular and desired fragrances all round the globe. Continue reading →
HUGO turns Manhattan into a gallery This fall HUGO turns Manhattan into an outdoor gallery of the graphical design for its HUGO Create competiton. Thirteen buildings were decorated with selected works of contestants. Continue reading →
New packaging design for HUGO by Karim Rashid One of the world’s most famous designers Rashid Karim created a packaging design for the new limited perfume series from HUGO. Continue reading →