The Italian coffee brand is rolling out an awesome initiative that revolves around inspiration. The project comes as film that includes a series of interviews with representatives of various creative fields who share their views on what creativity means to them and what inspires it.
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Illy coffee extends its art collection of cups and tins with a new addition designed by the Chinese artist Liu Wei. The Illy Art Cup 2013 set is a tribute to modern abstract art and a celebration of an urban vibe, translated through lines and colours. The visual language of the coffee set stems from the artist’s The Purple Air oil paintings, depicting stylized skyscraper cityscapes.
illy makes another artistic statement by launching a new cup set as part of its extensive illy art collection, which already includes a plethora of coffee cups and saucers created by celebrated artists from around the globe since 1992, the year of the line’s launch. Being one of the artistic illy cups and resonating with the collection’s philosophy (the creator’s style gets splashed on the cup of an unchanged traditional shape), the new piece by a duo of contemporary Turkish artists, Yasemin Baydar and Birol Demir, :mentalKLINIK stands out by its origin since it’s the first ever co-curated cup. The latest addition to the collection has been developed under the creative supervision of two, illycaffè’s art director Carlo Bach and Jérôme Sans, cultural curator of Le Méridien, the Paris-born hotel brand.
The Italian coffee brand illy, which infuses coffee with art in its bespoke Art Collection, is extending the range of artist cups and saucers with a new limited-edition piece, created by celebrated Bombay-born sculptor Anish Kapoor, who’s been living in London for 40 years. The artist, known for his giant projects such as his huge Leviathan intallation in Paris or Cloud Gate in Chicago, this time switched to tiny sizes, but still applied his unparalleled approach and signature style to designing the cup. Just like most of his creations, the new illy coffeeware has a metallic touch and is dedicated to blending emptiness/fullness and external/ internal in one piece.