illy has announced the finalists of its 2011 AuthentiCity photography contest as a follow-up to the last year’s inaugural competition, launched the coffee brand in partnership with the NYC-based School of Visual Arts (SVA). In its second year, the project is again encouraging emerging talents to come up with their visual personal interpretations of the big city and discover its unique sprit. The jury panel selected Phil Kline, Jessica Miller and David Rapoport as this year’s finalists—in 2010, there were five people, and they have been commissioned with the task to create new pieces of work, which will help the judges to select the winner.

illywords, a magazine about art, culture, science and life-style published by illy celebrated its 10th anniversary on June 3. For these years, the magazine has published dialogues, opinions and points of view on such themes as space, courage, dreams, multiculturalism,awareness, chaos and the non-linear path of knowledge, to name just a few. The above-listed topics prove again that illy is a brand that follows contemporary trends and with its art projects and celebrities involvement targets its intellectual audience.

illy is one of the biggest fans of contemporary art and contently proves it by launching themed projects and awards as well as releases new additions to its bespoke illy Art Collection of cups and limited-edition cans. Recently, the brand redefined its basic range’s identity—now the coffee canisters feature brush strokes of different colours, which help distinguish between the various preparation types and roasts. The new can became the canvas for the latest ‘coffee’ design ‘Energie Love Difference’ by Michelangelo Pistoletto.

In a growing, highly dynamic market, illy intends to confirm its quality-led leadership and to actuate a series of emotion-driven steps to establish a more engaging, affective relationship with its audience and attract new consumers. To refresh visual identity of the brand, illy commissioned RobilantAssociati to redefine its basic range’s identity—the project talks about the whole product range with enhanced clarity and introduces a brand language with greater expressive impact, without betraying the rigour and iconic status which have always been brand personality trait.

Last year, illy encouraged students and alumni of the School of Visual Arts (SVA) in New York present their own vision on Big Apple through photography in the AuthentiCity competition. In October, 2010 the main prize $10,000 in cash was awarded to Igor Aronov, who was selected out of five finalists for his bespoke impressionism-inspired series ‘Reflection of the City.’ The coffee brand is now returning with the second installment of the project, which attracted over two hundred photographers in its first year, and inviting aspiring visual artists to explore the nature of the city with their cameras again and unlock its secrets in their stills.

illy, a coffee brand famous for its passion for art and commitment to supporting young artists, announced that it is now participating in ARCO, Contemporary Art Fair taking place in Madrid from February 16 through 20. In course of the event, illy will display artwork designed by Tobias Rehberger and introduce its Premio illy for SustainArt contest for young emerging artists.

A city as a source of the ‘creative spark’. Urban streets as basis for bold and massive campaigns. For many decades, smaller towns and megalopolises have been inspiring advertising agencies behind multiple marketing projects, which on the one hand are targeted at promoting brands and, on the other hand, encourage consumers to compare different cities, unveil creativity and strong dedication to sport, cinema and quests, or even bring rural accents to urban settings. We at Popsop have reviewed global brands’ ad activity during 2010 and first two months of 2011 to see how they’ve been embedding city into their promotions. Now, we are presenting our 3-part study dedicated to the subject. The first section of this review will highlight competitions, cross-city studies, urban sport-related promotions, which have been taking place within big cities around the globe and in a way were dedicated to them.

On February 09, illy caffe announced the winners of illy Prize. This prize is aimed at celebrating the most innovative artist of Art Rotterdam, thė international art fair of the Netherlands and was awarded for the seventh time. This prize symbolizes illy’s commitment to innovation and originality in art which can be put into reality by supporting new talents.

illy, the well-known Italian coffee brand, dedicated to visual arts, has launched a revised platform of its digital network, illysustainArt.org, which is dedicated to artists and curators, who live and work in emerging and developing economies. The online program, which was first presented in 2008, offers representatives of the modern art scene from the countries, which provide little opportunities for those who want to share their creativity with the world, to join the global community for better communication and getting a feedback on their works.