Apple, Google and Coca-Cola lead Interbrand’s “Best Global Brands” ranking for the second year This year’s ranking hasn’t come as a big surprise for the business and branding circles. However, the 2014 report has revealed some new definitions and trends worth knowing: “Age of You,” “Mecosystems,” and GAFA brands. Continue reading →
The Telegraph publishes the consolidated ranking of the most valuable global brands in 2014 Ben Wright of the UK leading newspaper The Telegraph has analyzed three reports by the media and market research companies Millward Brown, Brand Finance and Interbrand to define most valuable brands in 2014. Continue reading →