Interbrand, one of the world’s largest branding consultancies, on November 2 announced that Karen Burke was recently appointed Global Chief Communications Officer.
Interbrand
Defining which global brands are better at the current moment, which of them has shown striking results in the tough economic conditions of the recent year is a challenging task. For the 12th consecutive year, Interbrand, the world’s leading brand consultancy, undertakes profound research, building the Top100 Global Brands 2011 list by taking several criteria such as presence on the global market and financial performance of the brand into consideration.
Coca-Cola (#1) takes the lead in Interbrand‘s 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is Apple (#8). With a brand value that increased a staggering 58 percent, Apple is this year’s top riser and, for the first time, it sits amongst the top 10 brands listed in Interbrand’s report (see the full list of brands below).
