Apple is telling an engaging story of its iPad Air, narrated through a series of real-life moments depicting creative, groovy ways to use of the device. The tech powerhouse launched an ad, “Your Verse,” that used the well-recognized, inspirational lines from the Dead Poets Society movie and footage showing various people integrating iPad into their work and life, every day.
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The latest issue of COLORS covers the nature of protest, providing an insight into revolts across various cultures, with various goals and results. The 88th issue of the Benetton-owned cultural and social magazine explores all kinds of protesting movements (including violent ones) that influenced the history of different countries.
After taking a deep breath after the Christmas frenzy, we’re to get ready to another big holiday as St. Valentine’s Day is just around the corner. To add more fun to the process of choosing the right gift for the loved ones, Tiffany & Co. has launched a dedicated Facebook app, “Love, Tiffany,” that features a range of jewelry pieces along with a heartwarming animation and wise words.
UNIQLO has released a cooking app for iPad and iPhone that matches outfit, food and music. For the “UNIQLO RECIPE” project the brand has tapped 6 emerging chefs from USA, three men and three women, to develop original and simple dishes inspired by the label’s LifeWear ethos, “Clothes for a better life, for everyone, every day.”
To support the global (RED) anti-AIDS movement, Coca-Cola has launched a dance-focused campaign, inspiring consumers to dance for health of others. The effort started ahead of World AIDS Day, December 1, #CokeREDMoves, encourages both amateur and professional dancers from across the globe to record the Coke dance performance and send it in—all to generate more donations to help end mother-to-child transmission of HIV by 2015.