MINI is arriving at the Salone del Mobile 2013 with the two-part installation KAPOOOW!, which puts the MINI Paceman into the spotlight. The art project is the central piece of a broader experience, MINI KAPOOOW! @MINI Paceman Garage platform, serving as a space where artists and designers are invited to exchange their creative visions in a series of meetings, sessions and workshops. Both the installation and the creative space will be open at the design furniture fair through Sunday, April 14.
international
Adidas has unveiled the 2013/14 Chelsea Home kit, which focuses on the dominant color of the legendary London Football Club’s visual identity—the blue. Just like Guinness used to ‘paint’ the town black for Arthur’s Day in a festive commercial back in 2012, in the new video adidas covers footballers with the blue paint—as part of the “It’s Blue, What Else Matters” advertising campaign.
Volkswagen has added a new portion of blue shade to its “Think Blue.” approach with the launch of the new international campaign “Think Blue.Book.”. The new promotion, which starts with an eco up! commercial, traditionally celebrates the sustainable technologies used in Volkswagen’s new fuel-efficient, low-emission models. A few other videos are set to follow in the coming months.
The creative collaboration between Pepsi and Beyoncé enters a new phase with the launch of an international campaign inspired by the “moment of now” philosophy. The brand has kicked off a new promotion by 180 LA, encouraging its fans to remember the past, while living the present moment to the fullest.
Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand’s ‘Secret Society’ party in Paris and virtually live someone else’s live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier’s campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier.
MINI introduces a new element to its “Design with Bite” campaign for the Paceman car, started back in January 2013. Now, the brand invites its global fan community to embark on an epic urban ride through a night city on the dedicated website. The users face various challenges during the online “Discover Your Inner Paceman” journey behind the wheel of the virtual blue MINI Paceman. In the end, MINI defines the inner personality of the user based the choices that were made throughout the ride.
Added Value Names the Most «Culturally Vibrant» Brands of 2012 in the Cultural Traction™ 2013 Report
In its third annual Cultural Traction™ 2013 report, the brand development and marketing consultancy Added Value has ranked a total of 160 brands from 15 industries to measure their cultural vibrancy and define which of them better used the culture-led marketing strategies to stay more relevant to consumers. By culturally vibrant brands Added Value’s experts mean those brands that are perceived to have the most Visionary, Inspiring, Bold and Exciting (VIBE-index).
Twitter, which celebrated its 7th birthday last month, has launched an updated, redesigned platform for businesses. The online destination offers companies of all sizes a deep insight into how to turn Twitter into a powerful tool for monetization, increasing brand awareness, driving web traffic and more.