Google is launching a bunch of pranks for April Fool’s Day. Google Nose beta seems to be the most impressive one in this range. The service allows to experience smells of various things by just typing in their names and also lets detect objects by their scent. Google Nose, developed “to offer the sharpest olfactory experience available,” even got a website where the service is detailed.

Procter & Gamble unites its two leading brands, Head & Shoulders and Old Spice, for a new product that combines the benefits of both labels’ ranges. The launch of the new product, which is the official shampoo of Major League Baseball (MLB), is supported by multi-channel “Season of the Whiff” promotional campaign with a humorous touch.

For just one day, April 1, MINI is stepping onto the new, romantic matchmaking ground. The brand has updated its MINI Connected App with the Connect Us feature allowing to find a perfect date on the go. The new “cupid” feature, which can be used exclusively in MINIs, finds you a partner based on your driving style, the most accurate criterion to define your personality. “Get connected, get matched up, get dating,” says MINI, describing the new game.

TOMS, a brand known for its philanthropy that found incarnation in the One for One policy, is launching an art-focused project Haiti Artists Collective to create new jobs in Haiti. In partnership with Haiti-based Caribbean Craft, the company commissions 30 Haitian artists aged 18-45 to develop designs for the limited edition TOMS Shoes. The individually painted footwear in both men and women styles will be available at the TOMS website and at its flagship store in the U.S. for $68.

Continuing on the trend of tapping celebrated filmmakers for its commercials, Prada has collaborated with directors Wes Anderson and Roman Coppola to develop a series of vignettes to support the launch of its latest perfume, Prada Candy L’eau. The new campaign will be unveiled in three stages. The first three short 12-second clips have been just released and can be viewed below, three longer teaser spots are to follow later, each once a week, and then the final full-length commercial will arrive.

Converse has launched the European “Get Dirty” music series to give a stage to various indie music performers, including international artists and aspiring bands. The three-month tour, which kicked off in Paris on March 19, will make stops in London, Barcelona, Madrid, Berlin, Hamburg, Cologne, Vienna, Amsterdam, Antwerp and Milan. The project is inspired by the brand’s seasonal manifesto “Shoes Keep It Clean, Sneakers Get Dirty,” meaning that people who wear the legendary sneakers are not afraid of exploring new unpaved muddy roads. Converse has also released the “washed and faded” Chuck Taylor All Star Well Worn and 70s Chuck collections in line with the effort’s theme.