BBC is rolling out its new global marketing effort and a new brand positioning for BBC World News and BBC.com. The campaign entitled «Live the Story» is launching across multiple media platforms including television, press (with interactive press ads), online, radio as well as out-of-come and experiential media. With the new cross-country and cross-channel marketing initiative, BBC is celebrating its ability to cover the hottest topics of the day, delivering news from every corner of the world.
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The shocking ads trend seems to be on the rise now. Following Nivea with its latest “terrorist” prank in the airport and Heineken with its “worst job interview,” Carlsberg has put some people to a tough, stressful test, too. The beer brand asked a group of young men to call their best friends in the middle of the night, between 1:00 and 5:00 AM, asking them to get out of bed and bring 300 euros to pay a card debt. Of course, only faithful friends could do such a favor.
Adidas celebrates women with a new campaign dubbed “all in for #mygirls,” which is rolling out across the globe as part of the brand’s biggest marketing campaign “all in” started in 2011. The brand kicked off the new girls-focused promotion on March 8 to coincide with International Women’s Day, celebrated in some countries.
Adidas is opening its archives for the global audience at its newly launched interactive website. There, the brand tells the stories behind its sportswear, showcases the images of autographed shoes and prototypes, retro commercials, and catalogues from the 60’s, 70’s and 80’s, covering the three decades of its presence on the global market.
In partnership with Evernote, a note-taking and achieving service, Honda Silicon Valley Lab (HSVL), an R&D division of Honda in the U.S., establishes the “Honda Innovation Award” within the 2013 Evernote Devcup international 6-month competition that combines in-person and virtual events, encouraging developers to create new apps on the Evernote platform. Continuing to spread its philosophy of innovation, Honda will be awarding participants for the development of applications “that make personal mobility more enjoyable and memorable,” states the press note.
After launching a limited set of its revolutionary Glass to a select number of consumers, Google have made another contribution to the wearable electronics trend. The tech giant has partnered with adidas to create a pair of shoes that come to be a true walking-and-talking sneaker. The digitally-enhanced product was unveiled at the SXSW Conferences&Festivals, taking place in Austin, TX, March 8-17.
Google has launched a new project Art, Copy & Code, which aims to infuse advertisement of global brands with the latest digital technology. The new effort comes as a follow-up to the last year’s successful initiative Project Re: Brief that recreated some of the most iconic advertising campaigns of such brands as Volkswagen, Burberry and adidas, with innovative tech tools.