Google Analytics has released three humorous videos, which revolve around the theme of bad online shopping experience. Recognizing the importance of proper digital marketing and web-stores’ functioning during the holiday shopping season, Google’s division demonstrates “how missteps on the digital shelf play out in real life.” While these problems don’t seem that big online, they would drive us mad if we have experienced them in brick-and-mortar stores.
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HEINEKEN invites its consumers to submit their observations on the lives of today’s 60 -70 year-olds. The company has launched a new competition, «60+Generation,» through its creative hub, IdeasBrewery.com, where it accepts themed submissions in all formats, from photos and videos to written stories. The winning entries will become part of a 60+ documentary movie.
Pepsi is announcing a new brand ambassador, Beyoncé, who actually has been on the brand’s celebrity roster since 2002. As part of the new round of partnership, which is defined as a “true creative and wide-ranging global collaboration,” the brand and the international music icon will be developing “new content and innovative ways to engage fans, consumers and retailers to benefit both brands,” notes Pepsi.
There hardly can be found a health-related occasion with a bigger resonance across the globe than World AIDS Day, December 1. The picture of HIV/AIDS is changing every year, now for better, but it is still far from being perfect, i.e. without the infection at all—scientists are planning to eliminate the pandemic by 2050.
Louis Vuitton presents a fabulous 1:25 clip titled “Painting with Ribbons,” created by Christian Borstlap, to mark the launch of the Mon Monogram personalization service for small leather goods. In its turn, the service, which is now available on louisvuitton.com, is dedicated to the 100th anniversary of Louis Vuitton’s Small Leather Goods.
Diesel celebrates life beyond the web by launching a new international initiative, which is linked to the re-launch of the YUK Pre-Internet shoe from 1993. The brand is encouraging its fans to get disconnected from their social media life for at least three days for a chance to win shoes from Diesel. “Stop sharing things online for three days and you could win 20 pairs of shoes! Select Facebook to participate, add Twitter and Instagram to complete the challenge faster,” calls Diesel. Get back to the pre-Internet time, when life was also cool, go do various real things, meet different people and have real offline fun just it was two decades ago.