Campari officially cancels the end of the world. The brand, which last year launched an apocalyptic calendar fronted by Milla Jovovich, has released a new edition for the year of 2013, in which the life goes on with a new dose of passion. The 2013 Campari Calendar features one of the most gorgeous celebrities, Oscar winning actress Penelope Cruz, who pays tribute to the life’s vibe with her braveness and gorgeous looks in blood-red gowns.
international
Yesterday in Berlin, the honoured jury named the recipient of the first PUMA.Creative Impact Award, which was founded by the lifestyle and sports brand PUMA and British-American not-for-profit foundation BRITDOC to celebrate those documentaries, which have the most positive social and environmental impact.
Сoca-Cola is reorganizing its prime hub, www.thecoca-colacompany.com, to make it fit into the modern digital environment, shifting from the corporate website image to an online magazine positioning. According to The New York Times, the update is described by the company’s executives “as the most ambitious digital project they have undertaken.” The scope of subjects to be covered on the reimagined platform is ranging from entertainment, the environment, health and sports to corporate announcements, the website will also feature press releases as well as opinion columns, interviews, video, audio and photo content.
The iconic sportswear brand and automobile manufacturer, PUMA and MINI, finally unveil their collection, announced back in July. The new range, inspired by the urban life and travelling as well as the native land of the auto brand, UK, includes six luggage solutions, a wallet, and three casual shoe styles. The MINI by PUMA collection “masterfully combines urban lifestyle with sports fashion,” says MINI, adding that “the appeal lies in the mix of a clear design language and intelligent functionality.”
With photo-sharing platforms gaining momentum, Coca-Cola also taps into this trend by launching a new destination that can become a true rival to Instagram and Flickr. The new destination, which also seems to be working as a social network, is about to launch at www.happyplaces.com. Currently, the platform is inactive, but Coca-Cola released a free iOS app on the iTunes store on November 1, which allows to see what the new platform will be like.
Louis Vuitton, the brand which releases travel guides on a regular basis, packing guidelines and themed collections, seems to be a perfect “travel companion.” The fashion brand is now releasing a new campaign to support the “the art of travel” theme—the new promotion featuring model Arizona Muse, is to launch in mid-November.