After the successful UU line for UNIQLO, Japanese designer Jun Takahashi collaborates with the brand again creating the new Undercover collection for the upcoming fall/winter season.
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Jeans, which were once considered a work wear for labourers, have now transcended into an everyday piece of wardrobe and have become a great canvas for a range of designers. Now, jeans can highlight the best in your body and even help hide some shape defects thanks to cutting-edge technologies. In 2010, Levi’s introduced its Curve ID system, which offered shapes based on a women’s shape, not size, and this year Benetton reveals its own contribution to the family of shape-fitting jeans. The Italian clothing brand unveiled the Benetton Pin Up Denim line, in which two techniques were used, one for lifting and the other for shaping a woman’s body.
Can the black colour be festive? Of course, if the celebration involves Guinness, the legendary dark beer. The iconic beer brand is getting ready for the one of the biggest dates in its history, Arthur’s Day (September 27), dedicated to the brand’s founder Arthur Guinness. The new global ad, which was created by Saatchi & Saatchi, shows a small village, which is preparing for the celebrations—people are painting everything black.
Diesel has launched a new campaign dedicated to Autumn/Winter 2012 collections for men and women. The promotion dubbed ‘Screen Tests’ has rolled out on the official website of the brand and features visuals, which at first glance are usual images, but if you take a closer look, some parts of the some picture are subtly moving. The page with the promotion is designed in style of a theatre hall, with the red curtain and projectors.
Nike, which has always been motivating people to run through various activities including ‘Alice spots’ and ‘I would run to you’ video, launches the 2012 season of its We Run race series, which connects runners around the world. The forth We Run series offers almost 7 million Nike+ community members inspirational new technology and products.
Previous Intel-inspired Ultrabook initiatives included such brisk projects as ‘The Beauty Inside’ and ‘Pop-up theatre’. Now Intel launches a competition called ‘Four Stories’ for those indifferent to cinematograph and traveling as well as to technology. The Ultrabook maker offers people to write a script for a ten-minute short film set in a chic W Hotel, featuring an Ultrabook as a key character in the script.