Coca-Cola, Ford, Heinz, Nike and Procter & Gamble have teamed up to create the formation of the Plant PET Technology Collaborative (PTC). This strategic group will aim to accelerate the development and use of 100% plant-based PET materials and fiber in their products.
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Unilever has commissioned Italian agency Reverse Innovation, specializing in brand and product design, to create the graphic design for the new range of Signal Expert Protection toothpastes. The creative team was tasked to develop a design which would reflect the core characteristics of the product using meaningful visual elements on the packaging.
Supported by Intel Ultrabooks Project, these lightweight, thin but powerful devices are gaining more popularity providing a smart decision for work and entertainment that keeps in pace with a fast modern lifestyle. As part of its global marketing campaign, Lenovo has just rolled out the new IdeaPad U310 and U410 Ultrabooks.