Nike has announced it will divest of two of its affiliate brands Cole Haan and Umbro to get additional resources to focus on its most promising brands: Nike, Jordan, Converse and Hurley.
international
The airline company KLM Royal Dutch Airlines is promoting its services on the international market with a recently launched initiative under a friendly ‘Be My Guest’ tagline. The new campaign, developed by Tribal DDB and DDB Amsterdam, uses an undying trend, which has been used in recent marketing efforts by Burger King and adidas to name but a few—it features famous people from various industries. Since KLM is a Dutch company, the new promotional activity features six celebrities originating from the Netherlands—DJ Armin van Buuren, fashion supermodel Yfke Sturm, football legend Ruud Gullit, Hollywood actor Jeroen Krabbé, astronaut Wubbo Ockels, and designer Hella Jongerius, who can ‘be reached’ by the airline guests in the virtual chat.
Diesel has unveiled a new collection of summer eyewear collection SS12 and is inviting its fans to see how differently the world will look through the lenses of the new glasses. There are two ways to experience that—the first way is to buy the male and female items from the new line featured on the official website of the brand, and the second one is to use a new Sunamatic app from Diesel Facebook fan page, which allows to use one of the four different sunglasses filters, Stealing Bullet, Sun Bug, Flirtini, or Bad Max.