Diesel Launches New Products, for Eyes and Ears

Diesel has unveiled a new collection of summer eyewear collection SS12 and is inviting its fans to see how differently the world will look through the lenses of the new glasses. There are two ways to experience that—the first way is to buy the male and female items from the new line featured on the official website of the brand, and the second one is to use a new Sunamatic app from Diesel Facebook fan page, which allows to use one of the four different sunglasses filters, Stealing Bullet, Sun Bug, Flirtini, or Bad Max.


Photo: Diesel Sunamatic app, a snapshot from the www.facebook.com/Diesel page

“Sunamatic is now automatically styling a copy of any photo you upload and will post it in your Sunamatic album—hit the ‘select another pair’ button on the right to try another style,” says the description of the app. By trying the glasses with the Sunamatic, users will be able to experience how they will see the world around in each of the glasses, and make the right choice these summer months.

Diesel has also unveiled another product, now for ears. The rebellious brand presented Diesel Vektr 3D headphones by Monster, which celebrate geometrical style and show how way music looks. “These breakthrough headphones fuse Monster’s secret experimental audio savvy with Diesel’s iconoclastic design. The result is a guarantee of innovation in performance audio and uncompromising style. Diesel Noise Division headphones change the way you listen to music and even your perception of sound itself,” says Diesel on the dedicated www.dieselbymonster.com website. The new black headphones priced $279.95 can be purchased both at select stores across the globe and online.