H&M, the international retailer known for its collaborations with fashion labels (Versace, Lanvin, Marni to name a few) and celebrities, launched the David Beckham Bodywear for H&M collection in London on February 1. The new collection, which arrives in the retailer’s 1,800 stores in around 40 countries across the globe and online, was unveiled at H&M on Regent Street at a pop-up gentleman’s club, installed just for the occasion. The debut David’s bodywear collection developed by him for the retailer was announced in July 2011.
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Can there be a more romantic gift forValentine’s Day than a serenade? Probably, not. Looking back at PUMA’s digital card presented back in 2010, Heineken has launched a Facebook app called ‘The Serenade,’ which allows the brand’s fans to create their own personalized song in one of 20 languages (the English songs goes with subs in Russian, Korean, Czech, Thai and others) and send it to their potential partners, inviting them on a date.
Microsoft that is currently promoting its Bing search engine in a new ad campaign, has announced the launch of The Microsoft Advertising Story Awards (MSAs), a creative storytelling contest for marketers from 30 countries across the world. They are invited to submit a campaign idea for a brand or nonprofit of their choice using the Microsoft Advertising’s storytelling platforms.