It was not an easy year for Old Spice Man, as he fought with Fabio in summer to reclaim the crown and flew to distant exotic places to promote the new scents, but it doesn’t mean that he is worn out and hasn’t got anything special for his dear fans this Christmas season. Now, Isaiah Mustafa has become Old Spice MANta Claus and is going to make everyone on the globe happy these days by sending presents to all 7 billion people. You say it’s impossible? Watch the earlier videos of the campaign and you’ll change your mind—this man can do everything. Really.
international
Complete results of the 2011 Europe’s Premier Creative Awards, Epica Awards were announced at the official website of the award during the last week of November. Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations across Europe and the EMEA region.
The Eurobest Festival drew to a close last night with the announcement of the 2011 winners at the much anticipated Awards Ceremony which took place at the São Luiz Theatre in Lisbon. The jury awarded a total of 398 winners from over 4800 entries. Germany took home the most awards (103 trophies), followed by France (52), Sweden (41), Belgium (36) and United Kingdom (33).
Diesel, which revealed a line of Fresh and Bright superheroes underwear earlier this year, introducing completely new names such as Supperman, Miss Dismiss, the Iron Boy and more to the comics world, now is delving into the basics of graphic story universe and presents the Super Heroes underwear collection that takes us “to the world beneath.” This range is inspired by four iconic DC Comics characters, Batman, The Flash, Green Lantern plus The Joker, and each of the boxers’ design features some elements from the hero’s image, as well as groundbreaking fabric technology, which makes these trunks be the male wardrobe essentials.
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by Arnold Worldwide in Boston, with the “It’s not what’s under the tree that matters, it’s who’s around it” tagline. The Brown-Forman Corporation’s brand believes that the new ‘barrel tree’ approach will touch people’s hearts for years, and will become as iconic as Coca-Cola’s Christmas elements. “We hope it will be the start of a new tradition,” tells Carmen D’Ascendis, director of global marketing for Jack Daniel’s at Brown-Forman in Louisville, Ky, to The New York Times.