Prada and LG Electronics have announced its renewed mobile phone partnership at a signing ceremony in Seoul, Korea. The companies will develop the Prada phone by LG 3.0 which is expected to hit the market in early 2012.
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From lip-locks to… poo. Benetton, the apparel brand which has recently launched its new campaign featuring kissing political leaders, now is exploring another facet of life, which is much less enjoyable. November is the month when World Toilet Day is celebrated (it’s marked on November 19), and the brand has dedicated the new edition of its COLORS magazine to this theme, which is usually not openly discussed. The Shit. A survival guide puts the everyday sanitation issues into the spotlight and invites readers to start exploring the ‘excrement’ problem. The more we are ignoring it, the more pressing it gets, so Benetton invites all of us to get informed about the fecal matter and start the conversation on a global scale.
Nike, a brand that never stops supporting athletes in various categories including skateboarding, running and basketball with films and initiatives, has introduced a new innovative product called SPARQ Sensory Performance (SSP), which is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance.