Many brands encourage consumers to lead environmentally friendly lives, but just a few of them explain how. Unilever has outlined five core principles, or so called ‘Levers for Change,’ that help brands convince their consumers that sustainable behaviour is a good thing and convert these simple ‘eco actions’ into consistent habits. The consumer product giant has released an e-book titled ‘Inspiring Sustainable Living,’ where one can find a plethora of expert insights revolving around the theme of consumer behavour as well as tips on how to change people’s attitudes and make them adopt more environmentally sustainable lifestyles.

The more you give, the more you get—in the winter holiday season, this eternal truth vividly sticks in our minds and urges all of us to follow it rigorously.  Christmas is the perfect time for sharing, and Moët & Chandon adds luxury and glamorous notes to the sharing tradition. The globally recognized champagne has launched a limited-edition Impérial bottle, designed as a divine keepsake, which preserves the brand’s elegant style and is turned in a canvas for champagne lovers to write a message or draw something on. To create the holiday bottle, the iconic brand collaborated with renowned French artisan Arthus Bertrand, who managed to both reflect Moët & Chandon’s nature in the design and leave space for the drinkers’ creativity.

From lip-locks to… poo. Benetton, the apparel brand which has recently launched its new campaign featuring kissing political leaders, now is exploring another facet of life, which is much less enjoyable. November is the month when World Toilet Day is celebrated (it’s marked on November 19), and the brand has dedicated the new edition of its COLORS magazine to this theme, which is usually not openly discussed. The Shit. A survival guide puts the everyday sanitation issues into the spotlight and invites readers to start exploring the ‘excrement’ problem. The more we are ignoring it, the more pressing it gets, so Benetton invites all of us to get informed about the fecal matter and start the conversation on a global scale.

Benetton, the international apparel brand, which is spreading the idea of love and unity across the globe with its hilarious promotional projects along with selling brightly colored sweaters and dresses, is now rolling out a new international campaign entitled UNHATE and launches a foundation of the same name to cultivate the principle of love and tolerance despite all religious, cultural, governmental, national and individual differences. The new multiplatform campaign developed by Fabrica Italy and 72andSunny includes a series of posters featuring modern political leaders from different ‘camps’ kissing each other (remember the legendary Leonid Brezhnev and Erich Honecker’s smooch?) and an impressive 60-second spot by French director Laurent Chanez, which showcases the moments of love, kissing and embraces closely entwined with aggressiveness, fights and blood.