The more you give, the more you get—in the winter holiday season, this eternal truth vividly sticks in our minds and urges all of us to follow it rigorously. Christmas is the perfect time for sharing, and Moët & Chandon adds luxury and glamorous notes to the sharing tradition. The globally recognized champagne has launched a limited-edition Impérial bottle, designed as a divine keepsake, which preserves the brand’s elegant style and is turned in a canvas for champagne lovers to write a message or draw something on. To create the holiday bottle, the iconic brand collaborated with renowned French artisan Arthus Bertrand, who managed to both reflect Moët & Chandon’s nature in the design and leave space for the drinkers’ creativity.
Photo: Moët & Chandon Jeroboam by Arthus Bertrand
“Being unique is the essence of luxury: By signing its Golden Premium Jeroboam, each Moët lover can elevate an end-of-year gesture into a moment to remember,” says Arnaud de Saignes, International Director of Marketing and Communications. To pay tribute to the brand’s heritage—for almost 300 years, Moët & Chandon has been associated with the high society and royal families (it supplied wines to emperors and kings, created signature bottles for the crowning of Queen Elizabeth II and to the wedding of Princess Grace of Monaco)—the designers decided to give the Jeroboam a golden coating, which is the symbol of power and royalty. The hand-gilt bottle also got an engraved golden medallion as well as an iconic wax seal, this time it’s real, not printed—both of them feature the celebrated stamp from Epernay, France. The well-recognized Moët’s signature black tie, which can be seen on the brand’s bottles since 1886, this time has been created black strings, which are ‘wavering in the wind.’
With this edition, Moët & Chandon not only celebrates the festive season (the special event portfolio also includes the bottle in a golden leather and cardboard case, a bottle decorated with Swarovski crystals to name but a few), but it also provides champagne drinkers with an opportunity to personalize the bottle. The Jeroboam goes together with a pen, which can be used for leaving a special message or drawing a picture right on the bottle, thus making it a truly unique collectible piece.