HEINEKEN is rolling out a new global company visual identity, making another move in the company’s renovation activities, which include the recent launch of the updated Heineken bottle and can design. The globally recognized Dutch brewer, which operates 140 breweries in more than 70 countries, wanted its corporate logo to be distinguished from the visual identity of its flagship product, the iconic Heineken beer—so, starting September 19, the company name is typed with capital letters (HEINEKEN), while the logo design of its major beer brand remains the same (the name of the beer goes as ‘Heineken’). According to the press release, this change “reflects the significant transformation of the HEINEKEN business” over the last ten years.