Johnnie Walker has launched a new global, integrated marketing campaign, the Keep Walking Project. Starting yesterday, new 60 and 30 second TV adverts air in many countries.
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Manufacturers are seeing a rapid expansion in the number and scope of regulations around product and packaging recycling, such as the European Waste Electric and Electronic Equipment (WEEE) Directive. SAP AG is helping Panasonic comply with these worldwide product end-of-life regulations and retailer mandates with the SAP® Recycling Administration application. In addition to compliance, the application helps Panasonic to be more efficient and reduce both recycling and operational costs. The use of the software drives excellence in recycling and reuse, which is an important aspect of any customer’s sustainable supply chain and products business case—with the ultimate goal of protecting the brand while designing, manufacturing and distributing innovative, safe and compliant products.
IBM is addressing a range of city challenges with its groundbreaking technologies to help make metropolitan areas around the globe a better place to live. As part of its Smarter Cities project, the technology giant offers solutions to a variety of urban problems in transportation, building, education, public safety, healthcare and more areas, creating cities of the future. On September 28, the company announced its collaboration with Streetline, Inc., the leading global provider of sensor-enabled mobile and web applications for smart parking solutions, aimed at helping people with tips for finding parking spaces faster and providing urban areas officials with the ways to alleviate traffic congestion.
The worst thing about mornings is waking up, but Philips helps mankind deal with it. Last year, the domestic appliances manufacturer launched the hilarious ‘Wake up the Town’ project, a one-of-a-kind experiment which took place in Longyearbyen, Norway, the world’s northern-most settlement with a population over 2,000, where sun doesn’t rise for about four months each year. There, the brand was testing its Wake-up Light, gadget, an alarm-clock, which uses light, not the usual annoying sounds to help people shake off drowsiness in the morning—it was a tough challenge regarding the fact that in the town the polar night lasts from October till February. The residents of the town received the gadget to use it during the dark period and when the long night was over, they provided their feed-back. After six weeks of the experiment, 87% of respondents said they “were waking up feeling more refreshed, alert and ready for the day,” so Wake-up Light proved its effectiveness in extreme conditions (see the report here), but will it help people in countries where sun doesn’t disappear for longer than 12 hours?
Nikon has launched its Small World Competition 2012—an already legendary event showcasing the beauty and complexity of life as seen through the light microscope. Nikon has been rewarded the world’s best photomicrographers for 37 years judging their important scientific contributions to bio-research and science.
The Coca-Cola Company is taking a decisive step further in its commitment to help positive social changes continue around the globe. The company, which reported that it has recently awarded $9.6 million in grant awards to more than 40 global community organizations during the third quarter of 2011, yesterday, September 22, announced a partnership with UN Women partnership to promote women’s economic empowerment.