While experts share their forecasts on the flourishing future of mobile programmatic, the international research and consulting firm BCG has measured the impact of the whole mobile Internet industry in the so-called EU5 countries: Germany, France, the UK, Italy, and Spain.
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Swedish broadband provider ume.net demonstrated how irritating and frustrating time lag can be via a series of real-life experiments. The company teamed up with advertising agency ANR BBDO and production company Stopp to illustrate how time lag would look like it if happened in the off-line space—for this, the team behind the project used Oculus Rift headsets.