In just two weeks, Starbucks has launched three initiatives, aimed at providing support to local citizens and businesses—two in the U.S. last week, and one yesterday in Japan. The international coffee retailer announced the establishment of the Starbucks CUP Fund (Caring Unites Partners) in Japan, created to help affected partners and employees in the country’s recover after the natural disaster, which shook the country on March 11. According to the press release, CUP will provide partners in need with “cash grants based on their needs and situation.”