Jim Beam is launching a campaign to protect bees, the producers of honey used for Jim Beam Honey, a new product in the brand’s range. The new humorous initiative, Sue the Bears, is aimed at one of the “bee’s enemy”—bears. As part of the effort, Jim Beam will donate money to real-life organizations that protect bee populations and try to find a solution to what’s called Colony Collapse Disorder. Reports have it that honey bees are now under threat in the USA—they are dying or go missing at tremendous rates, about 1/3 of bees in beehives disappeared from their hives over the 2012/2013 winter season across the USA.
Jim Beam
Jim Beam has tapped Leonardo DiCaprio for an advert, which is airing exclusively in Japan. Surprisingly enough, the brand has not engaged the Hollywood A-lister in a massive campaign—the highest paid actor in 2011 stars in a simple (and a bit odd) short commercial. In the ad, which is just 17 seconds long, Mr. DiCaprio first appears as a sculptor and then turns into a magician.
Jim Beam is helping Australians unleash their animal nature—the bourbon brand has launched a Tarzan-inspired bizarre campaign dubbed ‘It’s Time,’ which is rolling out across a number of platforms including TV, cinema, print, online and ambient point of sale. Developed by Sydney-based agency The Works, the new $5m advertising effort is revolving around the idea that the time has come to get together with friends for a glass of fine bourbon. And here, old, primeval methods of summoning mates beat modern approaches like mobile phone calls, texting or writing an e-mail.
Jim Beam announced the first-of-its-kind ‘Live Music Series’—a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. Jim Beam will offer a program that allows legal-aged consumers to choose exclusive song downloads from the Live Music Concert Series.
Jim Beam has launched an extensive advertising campaign dubbed “8 Years Changes Everything” to highlight the product’s eight-year aging process. The nationwide marketing push includes the Beamfire Sweepstakes (allowing consumers to throw any used item into a virtual bonfire to celebrate the process of their personality maturing), a range of advertisements, and Jim Beam Black® Double Aged Bourbon’s revamped packaging.
As part of its marketing platform «8 years changes everything», Beam Global Spirits & Wine announced the launch of ‘Beamfire’ sweepstakes — an online competition that allows consumers to celebrate how much they’ve matured along with Jim Beam Black® over the last 8 years — and burn down their past by tossing the items and even the outdated thoughts into a virtual bonfire that burns at www.beamfire.com.