Kahlúa®, the original spirit of Veracruz, goes back to its roots with the launch of its latest advertising campaign, «Delicioso.» With a focus on the brand’s origins—the heart of Veracruz, Mexico—the new campaign highlights its rich heritage and the compelling combination of 100 percent Arabica coffee and sugar cane spirit. Engaging consumers in the U.S. and Canada, «Delicioso» will feature executions across television, print, out-of-home and digital media.