Kahlúa is bringing its Veracruz, Mexico heritage and entertaining traditions to the U.S. with the launch of ‘Delicioso Night In’—an initiative inviting consumers to spend one night a month in 2011 reconnecting at home with friends, colleagues, significant others, and other couples over intimate conversation.
In fact, according to Kahlúa’s Delicioso Conversation Survey, 76% of Americans say that a home is a better place for great conversation than other establishments such as a lounge or office, and 68% of those surveyed would prefer a night at home with friends, family or significant others than one at a restaurant. Throughout 2011, Kahlúa will help inspire connections and conversations through ‘Delicioso Nights In.’
Kahlúa, in partnership with Celebrity Chef and TV Personality Aarón Sánchez, will offer plenty of encouragement for consumers to reconnect. From December 27, 2010 through March 27, 2011, consumers can log on to www.kahlua.com/DeliciosoNightIn orwww.facebook.com/kahlua to join the movement and commit one night per month in 2011 for a ‘Delicioso Night In.’ Those who join are automatically entered into a sweepstakes for a chance to win the ultimate ‘Delicioso Night In’ for them and three of their favorite people. The group will enjoy transportation to New York City, a one-night stay in a luxury hotel, and a personalized ‘Delicioso Night In’ dining experience hosted by Sánchez. Immediately following the stay, the four will be whisked away to Veracruz, Mexico, the birthplace of Kahlúa, for four days of adventure to experience a culture rich in blended traditions.
Enjoying intimate conversation at home is gaining more and more fans. According to the Kahlúa Delicioso Conversation survey, 46% of Americans say great conversation would make them most happy when spending a night in with friends, family or a significant other, far more than great food (19%) or music (5%). Among top conversation topics are shared memories (29%), daily happenings (26%), favorite things (17%) and current events (17%). And nearly nine in ten Americans (88%) polled before New Year’s Eve said they preferred to ring in 2011 at a home—either theirs or an acquaintance’s—rather than at a nightclub.